Gunjan Sharma

  The $1.2 Trillion Problem B2B Companies Ignore Did you know poor SEO adoption costs B2B companies  $1.2 trillion annually  in missed leads and stagnant growth? After auditing 500+ B2B websites, Flexsin’s 15-year R&D uncovered a pattern:  89% of businesses fail at SEO execution -not strategy. The loophole? A hybrid of technical agility and behavioral psychology. Here’s how to exploit it.   Why B2B SEO Adoption Fails (And How to Fix It) Most B2B companies treat SEO as a "set-and-forget" tactic. But Google’s 2025 algorithm update penalized  68% of B2B sites  for stagnant content and poor technical health. The root causes: ·          Misaligned KPIs : Traffic ≠ revenue. Flexsin’s audits show B2B buyers need 7+ touchpoints before converting. ·          Siloed Teams : Marketing owns SEO, but IT, sales, and leadership rarely collaborate. ·    ...

What is Social Media Marketing? Social media marketing (SMM) is a form of digital marketing that uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with potential customers, increase brand awareness, and drive website traffic. It involves creating and sharing content, running paid advertisements, and engaging with the audience to foster relationships and trust. With the massive growth of social media, it has become one of the most powerful tools for businesses to grow their presence, engage with their community, and achieve their marketing goals. Key Components of Social Media Marketing An effective social media marketing strategy includes several key components that ensure the success of your campaigns. Below are the main elements that drive a winning strategy: Content Creation: High-quality, relevant content is the core of any successful SMM campaign. Whether it's blogs, videos, images, or infographics, content needs to resonate ...

What is Social Media Marketing? Social media marketing (SMM) involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to promote a brand, product, or service. It includes a combination of organic posts, paid advertisements, and influencer partnerships designed to increase engagement, reach, and conversions. As the digital landscape continues to evolve, businesses need effective social media strategies to connect with their audience, build brand loyalty, and increase sales. The right social media marketing agency can help craft campaigns that drive measurable results. Key Components of Social Media Marketing Successful social media marketing campaigns require a mix of creative strategies and technical elements. Here are the main components of a comprehensive SMM strategy: Content Creation and Curation: Engaging, relevant, and valuable content is the foundation of any successful social media campaign. Businesses must create a mix of conte...

What is Social Media Marketing? Social Media Marketing (SMM) is the process of using social media platforms to promote and grow a business's brand, products, or services. It involves creating and sharing content, interacting with customers, and running paid advertising campaigns to engage a specific target audience. In the digital era, social media is one of the most powerful tools for businesses to communicate directly with their audience, increase brand awareness, and drive sales. Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are essential for building a community around your brand and keeping your audience engaged. Key Components of Social Media Marketing Effective Social Media Marketing (SMM) includes various strategies and techniques to maximize engagement and reach. The key components of an effective SMM strategy include: Content Creation and Curation: Content is the backbone of any social media campaign. High-quality and relevant content—su...

The digital economy in Dubai is growing rapidly, fueled by a tech-forward culture and a strong focus on business innovation. As companies expand across industries like real estate, retail, finance, and tourism, many are turning to experienced digital marketing agencies to lead the charge. Choosing the best online marketing agencies in Dubai means selecting firms that bring deep market insight, creativity, and measurable performance across every digital touchpoint. Core Elements of a Competitive Marketing Strategy In Dubai, effective digital marketing isn’t just about reach—it’s about relevance and precision. The strongest strategies today are built on: Data-informed audience segmentation SEO tailored to English and Arabic-speaking consumers Targeted ad campaigns on platforms like Meta, Google, Snapchat, and TikTok Integrated brand storytelling with measurable KPIs Technical web optimization, CRM integration, and real-time analytics Agencies that offer holistic serv...

What is Online Marketing? Online marketing, also known as digital marketing, is the process of using the internet to promote and advertise products, services, or brands. It involves a combination of strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing (SMM), and email marketing. Online marketing enables businesses to reach a larger audience, increase their brand’s visibility, and drive more traffic to their websites. In a world where most consumers are online, leveraging digital marketing strategies is crucial for business success. Key Components of Online Marketing Successful online marketing incorporates multiple strategies that work together to generate results. Here are the main components that should be part of a well-rounded digital marketing plan: Search Engine Optimization (SEO): SEO helps improve a website's visibility on search engines like Google. By optimizing your website with the right k...

What is Online Marketing? Online marketing refers to the promotion of products, services, or brands using digital channels. This includes a range of strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), content marketing, and email marketing. With businesses increasingly investing in digital platforms, online marketing is now essential for building brand awareness, driving website traffic, and increasing conversions. For businesses in Delhi NCR, finding the right online marketing agency is crucial to navigate the digital landscape and achieve long-term success. Key Components of Online Marketing For online marketing to be successful, it must integrate various strategies that work together to achieve business objectives. Here are the key components of a well-rounded digital marketing strategy: Search Engine Optimization (SEO): SEO is the process of optimizing a website so that it ranks higher in search engine results p...

What is Online Marketing? Online marketing, also referred to as digital marketing, involves promoting products, services, or brands through internet-based platforms and technologies. This type of marketing leverages a variety of strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), content marketing, and email marketing. The primary goal of online marketing is to increase brand visibility, engage with customers, drive traffic to websites, and convert visitors into loyal customers. For businesses in Dubai, having a solid online marketing strategy is essential to remain competitive in the ever-evolving digital space. Key Components of Online Marketing The effectiveness of online marketing relies on several key strategies, each contributing to the success of digital campaigns. Below are the core components: Search Engine Optimization (SEO): SEO ensures that your website appears higher on search engine results pages (SERP...